After developing the initial concept, I decided on a name, colors, typeface, and overall brand identity. I was inspired by vintage botanical posters as well as other publications such as National Geographic. I wanted to give it a retro feel, with a timeless and modern spin.

I then researched each of the four animals I selected, focusing on their conservation status and environmental impact. I sketched each one and created a vector base in Adobe Illustrator.

I then pivoted my original illustration concept and decided to make each animal physically in a scrapbook style. I broke my original vector illustrations down into pieces to use as a guide, and printed them out.

After I printed out my guides, I created each shape with a combination of hand painted pieces and recycled paper. I scanned these all into my computer to digitize.

I also collected leaves and flowers from my yard and scanned those in as well to utilize in the scenes.

I impored everything into Photoshop and began layering each scene to my liking, trying to emulate the natural habitats of each species. I then used a tablet and Photoshop to add digital painting on top of the collage for additional detail.

Finally, I addedthe brand elements and a few key details to create each poster.